Eurosport
Client
Eurosport
Role
Motion Designer
Promo Toolkit
Agency
DixonBaxi
Year
2021
DixonBaxi has extended its six-year partnership with Eurosport to enhance the viewing experience across all platforms, creating a seamless destination for a diverse sports audience. Building on Eurosport’s existing digital design system, DixonBaxi developed a universal brand toolkit that celebrates sports storytelling through a raw and layered design.
Key innovations include The Canvas, a dynamic visual space that captures every moment of competition, and a series of idents that showcase athletes’ inspirational journeys. A bold color system distinguishes live (red) and replay (blue) modes, ensuring clarity for viewers. Designed for real-time updates, the flexible system enables regional teams to stay current with ease.
I assisted them in developing the Promo and Jingle toolkit.
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