Eurosport
Client
Eurosport
Role
Motion Designer
Promo Toolkit
Agency
DixonBaxi
Year
2021
Full montage by DixonBaxi. My work below.
My contribution
The base animation already existed. My work was adapting it and building out the Promo and Jingle toolkit: a system where colours, logos and layouts could be swapped to fit any sport — football, tennis or generic — with one, two or more lines of text and different match setups, all holding up whatever content went in.
About the project
Building on Eurosport's existing design system, DixonBaxi developed a universal brand toolkit built around The Canvas — a dynamic visual space that holds every moment of competition — with a series of idents following athletes' journeys. A bold colour system separates live (red) from replay (blue).
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