TV6 Sweden Rebrand
Client
TV6 Sweden
Role
Design, Motion Design
Studio
MTG Creative
Year
2016
My contribution
I worked on this rebrand end to end as part of the in-house team at MTG Creative: two routes pitched to the channel, then the chosen one taken through design — the layouts and the system — into animation, and finally into templates covering the whole identity.
About the project
A bold, dynamic rebrand for TV6 Sweden, centred on the channel's well-known voiceover persona — "TV6 Guy", or "Sexankillen" — to strengthen his connection with viewers. Simplicity, boldness and versatility are the guiding principles: a flexible, customizable system with adaptable endpages and trailers, driving conversations between TV6, its content and its audience across linear and social.
Idents
Endpages
Bumpers
For collaborations, inquiries, or to discuss future projects, get in touch.
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