TV6 Sweden Rebrand
Client
TV6 Sweden
Role
Design, Animation
Agency
MTG Creative
Year
2016
The TV6 rebrand focuses on a bold, dynamic identity that deepens audience engagement.
Centered around the channel’s well-known voiceover persona, “TV6 Guy” or “Sexankillen,” the redesign strengthens his connection with viewers.
The new strategy drives conversations between TV6, its content, and its audience across linear and social media.
Featuring a flexible, customizable design, the rebrand ensures a seamless, energetic experience with adaptable endpages and trailers.
The guiding principles are simplicity, boldness, and versatility, pushing TV6’s identity forward with a fresh, edgy look.
Idents
Endpages
Bumpers
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