DJ Khaled x Wendy's: Drive Thru

Client
Wendy's
 
Role
2D — 3D Motion Designer
 
Studio
Golden Wolf
 
Year
2024

Full film by Golden Wolf. My shots below.

My contribution

Two of the nine animations were animated by Jo Baaklini and me.
The first was a pool of golden burgers and golf balls, built with Cinema 4D's new rigid body system. The challenge was the loop: a physics simulation doesn't cycle. I built a large cloner holding all the food items and dropped it onto an inclined plane with added forces to drive the motion, then brought a second wave over the top to wipe the frame — the cut hides inside it, so the loop never reads as a restart.

The second was an 8-bit 'Pac-Man' piece, where DJ Khaled chases and eats the food to grab the Biggie Bag.

About the project

Golden Wolf produced nine looping animated films for the Wendy's x DJ Khaled drive-thru experience, a pop-up at the Daytona 500. Visitors rode a golf cart through a tunnel of psychedelic visuals built around DJ Khaled's two passions, golf and hip-hop.

khaled_01

Behind the Scenes

CREDITS

Client
Wendy's

Managing Director / Executive Producer
Dotti Sinnott

Executive Producer
Tan Jones

Creative Director
Charles Bigeast

Head of Production
Heidi Stephenson


Talent Director
Henry Purrington

Art Director
Mathieu Durand

Producer
Jade Jordan


Production Coordinator
Dani Bordelon, Alex Young

Resource Manager
Beatriz Rodrigues


2D Animation Leads
Thomas Eide, Stephanie Mercier Designers: Johnny Cardoso, Nick Stoney, Dan Burgess, Jo Baaklini, Wren Wright, Cendan Claiborne, João Lavieri


2D Animation
Thomas Eide, Tim Whiting, Ian Chan, Wren Wright, Mylène Cagnoli, Jennifer Belobi, Rohit Kelkar, Henrik Soenniksen, Suejee Lee, Johnny Cardoso


Motion Graphics
Laurence Parsons, John Taylor, Mathieu Dellabe, Mathieu Durand, Jo Baaklini, Yael Bloom, Ian Pinder, Marco Grandinetti


3D Animation
Jo Baaklini, Marco Grandinetti


Comp
Laurence Parsons, John Taylor, Yael Bloom

Live Action Footage:
We Are Far Out 

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