DJ Khaled x Wendy's: Drive Thru
Client
Wendy's
Role
2D — 3D Motion Designer
Agency
Golden Wolf
Year
2024
Golden Wolf's team developed a series of vibrant, bold and fun looping animated films for the Wendy's x DJ Khaled drive-thru immersive experience.
The event was a pop-up attraction at this year's Daytona 500, the first race of the NASCAR Cup series.
Attendees were able to ride a golf cart and speed through a tunnel of psychedelic visuals while enjoying a BIGGIE BAG burger.
The team focused on DJ Khaled's favourite pastimes, golf and hip-hop, and created nine mind-bending animations.
Two of these animations were animated by me and Jo Baaklini.
One involved a pool of golden burgers and golf balls, where I played with the rigid body simulation in Cinema4D.
The other was an 8-bit style 'Pac-Man' animation, where DJ Khaled had to take the Biggie Bag to chase and eat the food.
Behind the Scenes
CREDITS
Client
Wendy's
Managing Director / Executive Producer
Dotti Sinnott
Executive Producer
Tan Jones
Creative Director
Charles Bigeast
Head of Production
Heidi Stephenson
Talent Director
Henry Purrington
Art Director
Mathieu Durand
Producer
Jade Jordan
Production Coordinator
Dani Bordelon, Alex Young
Resource Manager
Beatriz Rodrigues
2D Animation Leads
Thomas Eide, Stephanie Mercier Designers: Johnny Cardoso, Nick Stoney, Dan Burgess, Jo Baaklini, Wren Wright, Cendan Claiborne, João Lavieri
2D Animation
Thomas Eide, Tim Whiting, Ian Chan, Wren Wright, Mylène Cagnoli, Jennifer Belobi, Rohit Kelkar, Henrik Soenniksen, Suejee Lee, Johnny Cardoso
Motion Graphics
Laurence Parsons, John Taylor, Mathieu Dellabe, Mathieu Durrand, Jo Baaklini, Yael Bloom, Ian Pinder, Marco Grandinetti
3D Animation
Jo Baaklini, Marco Grandinetti
Comp
Laurence Parsons, John Taylor, Yael Bloom
Live Action Footage:
We Are Far Out
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